# Sustained-Use Review Template
> Use at 30, 60, and 90 days post-launch.

## 1. Review Context
- **Product/Feature:** _[fill]_
- **Launch date:** _[fill]_
- **Review date:** _[fill]_
- **Context type:** _[fill: internal-tool / public-service / consumer / B2B]_

## 2. Adoption Health Summary
| Metric | Baseline | Day 30 | Day 60 | Day 90 | Trend |
|---|---|---|---|---|---|
| Activation rate | _[fill]_ | _[fill]_ | _[fill]_ | _[fill]_ | _[fill]_ |
| TTV (median) | _[fill]_ | _[fill]_ | _[fill]_ | _[fill]_ | _[fill]_ |
| Day-7 retention | _[fill]_ | _[fill]_ | _[fill]_ | _[fill]_ | _[fill]_ |
| Day-30 retention | _[fill]_ | _[fill]_ | _[fill]_ | _[fill]_ | _[fill]_ |
| Feature depth | _[fill]_ | _[fill]_ | _[fill]_ | _[fill]_ | _[fill]_ |

### Context-specific metrics
| Context | Metric | Value | Trend |
|---|---|---|---|
| Internal tool | Workflow completion | _[fill]_ | _[fill]_ |
| Public service | Equity gap | _[fill]_ | _[fill]_ |
| Consumer | Return frequency | _[fill]_ | _[fill]_ |
| B2B | Process adherence | _[fill]_ | _[fill]_ |

## 3. Cohort Breakdown
| Cohort | Activation | Retention D30 | Feature depth | Concern |
|---|---|---|---|---|
| _[fill]_ | _[fill]_ | _[fill]_ | _[fill]_ | _[fill: healthy/watch/at-risk]_ |

## 4. Adoption-Stage Assessment
| Stage | Health | Evidence | Concern |
|---|---|---|---|
| Activation | _[fill]_ | _[fill]_ | _[fill]_ |
| Adoption (habit) | _[fill]_ | _[fill]_ | _[fill]_ |
| Retention | _[fill]_ | _[fill]_ | _[fill]_ |
| Expansion | _[fill]_ | _[fill]_ | _[fill]_ |

## 5. Decision
| Option | Criteria |
|---|---|
| Continue | All healthy, stable, no equity gaps |
| Continue with adjustments | Mostly healthy; specific adjustments |
| Pause expansion | Cohort(s) below threshold |
| Narrow scope | Structural barriers; narrow to successful |
| Stop | Sustained below-threshold, 2+ attempts failed |

- **Decision:** _[fill]_
- **Evidence basis:** _[fill]_

### If PAUSE or STOP:
| Action | Owner | Timeline |
|---|---|---|
| Initiate diagnostic | _[fill]_ | _[fill]_ |
| Route to lifecycle-learning | _[fill]_ | _[fill]_ |
| Notify roadmapping | _[fill]_ | _[fill]_ |

## 6. Routing
| Output | Route to | Purpose |
|---|---|---|
| Review record | product-lifecycle-learning | Lifecycle record |
| Pause/stop evidence | product-roadmapping-and-portfolio | Roadmap impact |
| Adoption signals | conditional-customer-success | Account intervention |
| Discovery gaps | product-adoption (return) | Redesign |

## 7. Next Review
- **Next review date:** _[fill]_
- **Key questions:** _[fill]_