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Create comprehensive brand identity documentation for any brand: - 7 markdown templates: brand-card, strategy, visual-id, voice, application, governance, asset-inventory - brand-book CLI: init, compile (--artifact selector), validate, preview — all with --json and --dry-run support - generate script: brand-card, mockup, swatch, moodboard, logo-bg image prompts (reference-image-aware) - 6 reference files: canonical components, gold-standard analysis, artifact hierarchy, format comparison, template schemas, image generation patterns - 12/12 tests passing PR co-authored by: Jasper (AI agent on behalf of Magnus Hedemark) Signed-off-by: Magnus Hedemark
3.6 KiB
3.6 KiB
type, name, description
| type | name | description |
|---|---|---|
| brand-asset-inventory-template | Brand Asset Inventory Template | Structured index of every brand asset. Fill in rows as you create assets. Each row documents the file's name, formats, location, usage context, last update date, and owner. |
Asset Inventory: {{brand}}
Maintained by: {{Brand Steward Name}} Last updated: {{YYYY-MM-DD}}
Logo Files
| Asset | Formats | Path | Usage | Updated | Owner |
|---|---|---|---|---|---|
| Primary Logo (color) | SVG, PNG, EPS | /assets/logos/primary/ |
Web, print, social | Design | |
| Primary Logo (reversed) | SVG, PNG, EPS | /assets/logos/primary/reversed/ |
Dark backgrounds | Design | |
| Primary Logo (black) | SVG, EPS | /assets/logos/primary/monochrome/ |
1-color print | Design | |
| Secondary Logo (stacked) | SVG, PNG | /assets/logos/secondary/ |
Square spaces | Design | |
| Icon / Symbol | SVG, PNG | /assets/logos/icon/ |
Favicon, avatars | Design | |
| Favicon | ICO, PNG | /assets/logos/favicon/ |
Browser tab | Design | |
| App icon | PNG | /assets/logos/app-icon/ |
Mobile apps | Design |
Color & Typography
| Asset | Formats | Path | Usage | Updated | Owner |
|---|---|---|---|---|---|
| Color palette (ASE) | ASE, PDF | /assets/color/ |
Design tools | Design | |
| Color reference card | PDF, PNG | /assets/color/ |
Quick reference | Design | |
| Typeface files (Brand Sans) | WOFF2, TTF | /assets/fonts/ |
Web, desktop | Design | |
| Typeface files (Brand Serif) | WOFF2, TTF | /assets/fonts/ |
Web, desktop | Design |
Icon & Illustration Libraries
| Asset | Formats | Count | Path | Updated | Owner |
|---|---|---|---|---|---|
| Core icon set | SVG | {{24}} | /assets/icons/ |
Design | |
| Illustration library | SVG, PNG | {{}} | /assets/illustrations/ |
Design |
Photography
| Asset | Source | License | Path | Updated | Owner |
|---|---|---|---|---|---|
| Headshot library | Commissioned | Full rights | /assets/photography/headshots/ |
Design | |
| Product photography | In-house | Full rights | /assets/photography/product/ |
Design | |
| Stock photo library | {{Source}} | {{License}} | /assets/photography/stock/ |
Marketing |
Templates
| Asset | Tool | Path | Updated | Owner |
|---|---|---|---|---|
| Social media templates | Figma | /assets/templates/social/ |
Design | |
| Email templates | HTML | /assets/templates/email/ |
Marketing | |
| Slide deck | Keynote | /assets/templates/deck/ |
Design | |
| Business card | AI | /assets/templates/print/ |
Design | |
| Letterhead | AI | /assets/templates/print/ |
Design |
Video & Motion
| Asset | Duration | Format | Path | Updated | Owner |
|---|---|---|---|---|---|
| Logo animation | {{5s}} | MP4, MOV | /assets/video/logo-anim/ |
Design | |
| Brand video | {{30s}} | MP4 | /assets/video/brand/ |
Marketing |
Documentation
| Asset | Format | Path | Updated | Owner |
|---|---|---|---|---|
| Brand Card | MD, PNG | /docs/brand/card/ |
Brand Steward | |
| Strategy Memo | MD | /docs/brand/strategy/ |
Brand Steward | |
| Visual Identity Spec | MD | /docs/brand/visual-id/ |
Design | |
| Voice Guidelines | MD | /docs/brand/voice/ |
Brand Steward | |
| Application Guidelines | MD | /docs/brand/application/ |
Design | |
| Governance Framework | MD | /docs/brand/governance/ |
Brand Steward | |
| Compiled Brand Book | MD, HTML | /docs/brand/book/ |
Brand Steward |
All brand documentation is versioned. See {{Brand Name}} Governance for the versioning scheme.