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* feat(skill): cross-pollinate the new tool wave into catalog routing Wire the recent tool skill wave into the two-layer routing graph so the new tool skills are reachable from the methodology skills that own their domains, and vice versa: - methodology -> tool down-routes: platform-engineering -> kubernetes, terraform, telemetry, postgres, grafana; site-reliability-engineering -> telemetry, grafana; data-engineering and backend-engineering -> postgres; frontend-engineering -> mobile-development; verification-methodology -> playwright, documents; technical-documentation -> documents - neckbeard: add mobile-development and documents routing rows plus change-surface coverage entries, and cross-link the lightweight test-hardening path to qa-methodology's bounded mutation-review material - collaboration layer: chief-of-staff-methodology -> slack/notion/email, go-to-market -> crm, conditional-customer-success -> crm; fix the dead seo-content-optimization reference in go-to-market (now seo-audit) - references/skill-triggers.md: add trigger rows for the 14 new skills - bring go-to-market's description up to the quality validator's imperative-verb + negative-boundary requirement and regenerate catalogs Co-authored-by: factory-droid[bot] <138933559+factory-droid[bot]@users.noreply.github.com> * fix(skill): add eval manifest for technical-documentation The eval-coverage ratchet fails on modified skills without a schema-valid manifest once coverage passes 50%. technical-documentation was modified by the routing cross-pollination change and lacked one; add six output-quality cases covering README authorship, API reference generation, CLI help design, agent-facing docs, documentation-site IA, and troubleshooting sections. Co-authored-by: factory-droid[bot] <138933559+factory-droid[bot]@users.noreply.github.com> --------- Co-authored-by: factory-droid[bot] <138933559+factory-droid[bot]@users.noreply.github.com>
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name, description, license, metadata
| name | description | license | metadata | ||||
|---|---|---|---|---|---|---|---|
| go-to-market | Plan and execute go-to-market strategy — positioning and messaging frameworks (April Dunford's positioning, message hierarchy), customer acquisition strategy (paid, organic, PLG, SLG), brand architecture (brand house vs house of brands), growth modeling (CAC/LTV by channel, cohort analysis), market entry strategy (beachhead, land-and-expand), and competitive response (pricing wars, feature races, brand defense). Do not use for sales execution and pipeline management, product strategy, or visual brand identity design. | MIT |
|
Go-to-Market — CMO Methodology
CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.
When to Load
| Trigger | What's Needed |
|---|---|
| Define positioning and messaging | references/positioning-messaging.md — Dunford framework, message hierarchy |
| Build acquisition channel strategy | references/acquisition-strategy.md — channel mix, PLG/SLG, funnel metrics |
| Design brand architecture | references/acquisition-strategy.md — brand systems, visual identity, brand health |
| Model growth economics | references/growth-modeling.md — CAC/LTV, cohort analysis, market entry |
| Develop competitive response | references/acquisition-strategy.md — pricing wars, feature races, brand defense |
| Plan market entry | references/growth-modeling.md — beachhead, land-and-expand, channel economics |
Loading Order
skill_view('go-to-market')
# Then domain-specific references:
skill_view('go-to-market', file_path='references/positioning-messaging.md')
skill_view('go-to-market', file_path='references/acquisition-strategy.md')
skill_view('go-to-market', file_path='references/growth-modeling.md')
Reference Files
| Reference | Purpose |
|---|---|
references/positioning-messaging.md |
April Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic |
references/acquisition-strategy.md |
Channel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture |
references/growth-modeling.md |
CAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand) |
Output Contract
The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to 00-index.md. See artifact-pyramids skill for the specification.
When not to use
- Sales execution and pipeline management — this skill owns acquisition strategy, not running the funnel. CRM operations (contact lookup, deal pipeline views, confirmed stage changes) belong to crm.
- Product strategy and roadmap — product vision, PMF, and prioritization belong to
product-strategyandproduct-methodology. - Visual brand identity design — logo, palette, and brand systems belong to
brand-designer. - Marketing campaign execution — this skill defines the channel strategy and positioning; operating the channel tools is the corresponding tool skill's job.
Related Skills
- artifact-pyramids — output contract
- product-strategy — CPO methodology (product vision, PMF, market sizing)
- brand-designer — visual brand identity design
- seo-audit — organic search audit and content strategy
- crm — HubSpot CRM operations: contact lookup, deal pipeline views, and confirmed deal stage changes