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Magnus HedemarkandGitHub c7c4d3b74f Port 11 methodology skills from hermes-profiles (#69 )

Engineering: backend-engineering, frontend-engineering, data-engineering,
ml-engineering, platform-engineering, qa-methodology

Executive: go-to-market, legal-strategy, operational-design, org-design,
product-strategy

ml-engineering: added missing training-infrastructure.md reference
qa-methodology: added test-data-management, performance-testing,
security-testing references

All frontmatter converted to agent-skills convention.
Source: https://github.com/magnus919/hermes-profiles

2026-07-21 00:58:26 -04:00

2.9 KiB

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name, description, license, metadata

name

description

license

metadata

go-to-market

CMO methodology — positioning and messaging frameworks (April Dunford's positioning, message hierarchy), customer acquisition strategy (paid, organic, PLG, SLG), brand architecture (brand house vs house of brands), growth modeling (CAC/LTV by channel, cohort analysis), market entry strategy (beachhead, land-and-expand), competitive response (pricing wars, feature races, brand defense).

MIT

tags	source_repo
go-to-market, cmo, marketing, positioning, messaging, acquisition, brand-architecture, growth-modeling, competitive-response, plg, slg	https://github.com/magnus919/hermes-profiles

Go-to-Market — CMO Methodology

CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.

When to Load

Trigger	What's Needed
Define positioning and messaging	`references/positioning-messaging.md` — Dunford framework, message hierarchy
Build acquisition channel strategy	`references/acquisition-strategy.md` — channel mix, PLG/SLG, funnel metrics
Design brand architecture	`references/acquisition-strategy.md` — brand systems, visual identity, brand health
Model growth economics	`references/growth-modeling.md` — CAC/LTV, cohort analysis, market entry
Develop competitive response	`references/acquisition-strategy.md` — pricing wars, feature races, brand defense
Plan market entry	`references/growth-modeling.md` — beachhead, land-and-expand, channel economics

Loading Order

skill_view('go-to-market')
# Then domain-specific references:
skill_view('go-to-market', file_path='references/positioning-messaging.md')
skill_view('go-to-market', file_path='references/acquisition-strategy.md')
skill_view('go-to-market', file_path='references/growth-modeling.md')

Reference Files

Reference	Purpose
`references/positioning-messaging.md`	April Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic
`references/acquisition-strategy.md`	Channel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture
`references/growth-modeling.md`	CAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand)

Output Contract

The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to 00-index.md. See artifact-pyramids skill for the specification.

artifact-pyramids — output contract
product-strategy — CPO methodology (product vision, PMF, market sizing)
brand-designer — visual brand identity design
seo-content-optimization — organic search and content strategy

2.9 KiB Raw Blame History