Co-authored-by: factory-droid[bot] <138933559+factory-droid[bot]@users.noreply.github.com>
1.3 KiB
Go To Market
CMO methodology — positioning and messaging frameworks (April Dunford's positioning, message hierarchy), customer acquisition strategy (paid, organic, PLG, SLG), brand architecture (brand house vs house of brands), growth modeling (CAC/LTV by channel, cohort analysis), market entry strategy (beachhead, land-and-expand), competitive response (pricing wars, feature races, brand defense).
Why Install This Skill
Your agent reasons about positioning, acquisition channels, and growth economics with real frameworks and numbers instead of generic marketing advice.
What You Get
| Directory | Purpose |
|---|---|
SKILL.md |
Core methodology, trigger conditions, reference index |
references/ |
Deep-dive frameworks plus decision-workflow.md for launch decisions and routing |
evals/evals.json |
Output-quality cases for positioning, acquisition, growth, and launch decisions |
Triggers
Developing positioning/messaging, planning acquisition strategy, modeling CAC/LTV, designing brand architecture, or evaluating market entry approaches.
Requirements
No technical requirements. Frameworks from April Dunford, PLG/SLG playbooks, and growth modeling.
Quick Start
Load SKILL.md for the methodology overview and reference table, then load specific references as needed for the task at hand.