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magnus919_agent-skills/product-adoption/SKILL.md
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name, description, license, metadata
name description license metadata
product-adoption Diagnose and design product adoption for onboarding, activation, behavior change, feature discovery, rollout, and sustained use after launch. Covers consumer, B2B, internal-tool, and public-service contexts with evidence-based decision points and cohort segmentation. Does not own acquisition campaigns or marketing conversion (routes to go-to-market), product-analytics instrumentation (routes to product-analytics-and-measurement), or customer-success account management and health scoring (routes to conditional-customer-success). Do not use this skill for unrelated requests; route to the nearest named specialist. MIT
tags
product-adoption, onboarding, activation, behavior-change, feature-discovery, rollout, sustained-use, time-to-value, cohort-segmentation, internal-tools, public-services, customer-education, adoption-evidence

Product Adoption

Move people from aware to active, from active to habitual, and from habitual to evangelical — across consumer, B2B, internal-tool, and public-service contexts. This skill diagnoses adoption problems and designs adoption plans anchored in evidence rather than marketing assumptions.

When to Load

Trigger What's Needed
Diagnose low activation or time-to-value references/adoption-lifecycle-concepts.md
Design an adoption or rollout plan templates/adoption-plan.md
Diagnose a specific adoption problem templates/activation-time-to-value-diagnostic.md
Segment users into rollout cohorts templates/segmentation-and-rollout-record.md
Review sustained use after launch templates/sustained-use-review.md
Handle non-SaaS contexts references/non-saas-adoption-contexts.md
Design behavior change or education references/behavior-change-and-education.md

When Not to Use

This skill does not own:

  • Acquisition campaigns, paid marketing, or conversion funnel optimization — these belong to go-to-market (see ../go-to-market/SKILL.md).
  • Product-analytics instrumentation — belongs to product-analytics-and-measurement (prose reference only; skill not yet landed).
  • Customer-success account management, renewal management, or health scoring — belongs to conditional-customer-success (prose reference only; skill not yet landed).

File Map

File Purpose Load when
references/discovery-brief.md Maps existing GTM/acquisition material, states ownership boundaries Required context
references/adoption-lifecycle-concepts.md Distinguishes acquisition, activation, adoption, retention, expansion Diagnosing stage confusion
references/non-saas-adoption-contexts.md Internal-tool, public-service, consumer, and B2B patterns Non-SaaS product
references/behavior-change-and-education.md Behavior-change frameworks, in-product education, accessibility-first adoption Designing onboarding, education
templates/adoption-plan.md End-to-end adoption plan with evidence gates Planning a launch
templates/activation-time-to-value-diagnostic.md Structured activation diagnostic Low activation signal
templates/segmentation-and-rollout-record.md Cohort segmentation with evidence decision points Rolling out to cohorts
templates/sustained-use-review.md Post-launch adoption review Evaluating adoption health

Core Methodology

The Adoption Pipeline (Five Distinct Stages)

ACQUISITION → ACTIVATION → ADOPTION → RETENTION → EXPANSION
Stage Definition Owned by This skill's role
Acquisition User arrives at the product go-to-market Does NOT own. Consumes context.
Activation User completes first meaningful outcome ("aha moment") product-adoption Owns.
Adoption User forms a habit; product becomes regular workflow product-adoption Owns.
Retention User stays and returns over time Shared with product-lifecycle-learning Consumes retention signals.
Expansion User deepens engagement product-adoption (feature-discovery) + conditional-customer-success (account-side) Owns feature-discovery.

Evidence-Based Decision Points

Decision Evidence Signal Rule
Proceed Activation rate >= threshold, all cohorts Green-light expansion
Pause Activation rate < threshold in any cohort, or negative trend Halt, diagnose, narrow
Stop Sustained below-threshold, 2+ remediation attempts failed Stop, route to lifecycle-learning
Accelerate Activation > 2x threshold, sustained 2+ cycles Increase cohort size
Redesign onboarding Drop-off > 50% in first-run or TTV > 2x target Redesign, re-test small cohort

Non-SaaS Support

Explicitly supports: internal tools, public services, consumer (non-subscription), B2B (non-SaaS). Does not assume NPS, conversion rates, or MRR benchmarks are universal. See references/non-saas-adoption-contexts.md.

Connecting Adoption Evidence

  • Product analytics and measurement — Consumes adoption evidence. product-analytics-and-measurement (prose) defines instrumentation.
  • Customer success — Informs success playbooks. conditional-customer-success (prose) owns account-level response.
  • Lifecycle learning — Sustained-use reviews feed product-lifecycle-learning (prose).
  • Product roadmapping and portfolio — Pause/stop decisions feed product-roadmapping-and-portfolio (prose).

Output Contract

  1. Completed diagnostic or plan from relevant template
  2. Evidence-gate decisions with cohort breakdowns
  3. Explicit statement of which adoption stage(s) in scope and delegated
  • ../go-to-market/SKILL.md — Owns acquisition, PLG metrics.
  • product-analytics-and-measurement — Owns instrumentation (prose reference).
  • conditional-customer-success — Owns account-level intervention (prose reference).
  • product-lifecycle-learning — Receives sustained-use review records (prose reference).
  • product-roadmapping-and-portfolio — Receives pause/stop evidence (prose reference).