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SEO, AEO, and GEO source index
This source map supports the skill. Re-check provider documentation before relying on version-sensitive crawler names, dashboards, policies, or controls. Initial research pass: 2026-08-26.
Primary and standards sources
- Aggarwal et al.: GEO: Generative Engine Optimization — KDD 2024 controlled benchmark and generative visibility metrics.
- Liu et al.: Evaluating Verifiability in Generative Search Engines — citation support and sentence support evaluation.
- Google: AI features and your website — existing SEO fundamentals, no additional technical requirements or special AI markup, query fan-out, preview controls, and Search Console measurement.
- Google: optimizing for generative AI features — RAG, query fan-out, people-first content, technical structure, and mythbusting for
llms.txt, chunking, exact rewrites, and inauthentic mentions. - OpenAI: crawler overview — OAI-SearchBot for search, GPTBot for training, ChatGPT-User for user-triggered access, independent robots controls, and propagation caveats.
- Bing: AI Performance — citation counts, cited pages, grounding queries, page activity, trends, and metric limits.
- Bing: sitemaps in AI search — sitemap coverage, truthful
lastmod, and IndexNow as discovery/freshness aids without an inclusion guarantee. - Perplexity: crawlers — provider crawler and robots guidance; verify directly when implementation depends on details.
- Schema.org FAQPage, HowTo, and FAQ — vocabulary semantics, not a citation guarantee.
- IETF RFC 9309 — Robots Exclusion Protocol.
- Sitemaps protocol — XML sitemap format.
- llms.txt proposal and repository — optional community proposal; Google says it does not use it for Google Search visibility.
Secondary methodology sources
- Graphite / Ethan Smith — hypothesis generation and test/reproduce framing.
- AirOps AEO guide — practitioner tactics and vendor-reported study claims.
- Frase AEO guide — practical prompt baselines and citation tracking ideas.
- CXL AEO guide — secondary taxonomy and implementation discussion.
Rejected or bounded claims
- There is one universal AEO algorithm.
- FAQPage has a fixed citation multiplier.
llms.txtimproves Google AI visibility.- Allowing every crawler guarantees citations.
- More short pages, exact-match questions, or web mentions always win.
- Citation count equals authority, ranking, correctness, traffic, or conversions.
These are unsupported, provider-specific, vendor-reported without portable evidence, or contradicted by current primary guidance.