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finish the mode migration: brand.md/product.md become redirect stubs

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Answering the obvious question the family-depth framing dodged: with
modes derived per task, files named for the old two-register taxonomy
had no architectural reason to exist. brand.md's surviving depth (lane
test + inverse test, reflex-reject lanes, color discipline, layout
moves, permissions) folds into new-work.md, where all of it belonged:
it is new-identity Persuade/Experience guidance. product.md's content
moves unchanged to operate.md, its true name. Both old files remain as
one-line redirect stubs because register: brand|product in existing
PRODUCT.md files and older links point there. All cross-references
retargeted (SKILL.md modes intro, context.mjs REGISTER hint, live.md,
typeset.md); 85 tests green.

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
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Paul Bakaus
2026-07-11 17:35:28 -07:00
co-authored by Claude Fable 5
parent af8b814c99
commit 051f856113
113 changed files with 1121 additions and 1485 deletions
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@@ -52,7 +52,7 @@ Calibration for this provider:
## Registers
Name the visitor's mode before designing; the page's grammar follows from it, and most ruined pages are one mode wearing another mode's grammar. The brief and the surface decide the mode. PRODUCT.md's `register` field names the family (`brand` covers Persuade and Experience; `product` covers Operate and Read), and `reference/brand.md` / `reference/product.md` carry extended depth for the two families. <!-- rule:skill-visitor-mode -->
Name the visitor's mode before designing; the page's grammar follows from it, and most ruined pages are one mode wearing another mode's grammar. The brief and the surface decide the mode; PRODUCT.md's `register` field survives only as a family hint (`brand` covers Persuade and Experience, `product` covers Operate and Read). Depth beyond the paragraphs below: [reference/new-work.md](reference/new-work.md) when inventing identity, [reference/operate.md](reference/operate.md) for substantial Operate and Read work. <!-- rule:skill-visitor-mode -->
**Persuade** (landing pages, marketing, campaigns; design IS the product). The deliverable is an impression that stops the scroll, earns the click, converts. Spans every genre (tech, luxury, consumer); don't collapse them into one look. Briefs that imply imagery must ship real, verified imagery; a colored rectangle where a photo belongs reads as incomplete. New Persuade surfaces take their typeface procedure and reject list from [reference/new-work.md](reference/new-work.md). <!-- rule:brand-register-core -->