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three-directions sketch + the scene decides the theme

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Paul's a11 review: heroes are safe SaaS viewports, everything
predictable; mobile Operate ships dark despite a brief that specifies
outdoors-in-motion use. Decide-then-build now opens with three
one-line directions differing in concept (the instinctive pick that
any studio would reach for is the default wearing your name); the
Operate mode adds: the usage scene is part of the spec, the theme
follows the scene, not the category's habit.

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
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Paul Bakaus
2026-07-12 17:36:45 -07:00
co-authored by Claude Fable 5
parent cfbac54440
commit 073e17e180
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@@ -58,7 +58,7 @@ Name the visitor's mode before designing; the page's grammar follows from it, an
**Persuade** (landing pages, marketing, campaigns; design IS the product). The deliverable is an impression that stops the scroll, earns the click, converts. Spans every genre (tech, luxury, consumer); don't collapse them into one look. Briefs that imply imagery must ship real, verified imagery; a colored rectangle where a photo belongs reads as incomplete. New Persuade surfaces take their typeface procedure and reject list from [reference/new-work.md](reference/new-work.md). <!-- rule:brand-register-core -->
**Operate** (app UI, dashboards, admin, tools; design SERVES the task). A person getting something done: density, scanability, and consistency outrank expressiveness. These surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the Persuade reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. <!-- rule:product-register-core -->
**Operate** (app UI, dashboards, admin, tools; design SERVES the task). A person getting something done: density, scanability, and consistency outrank expressiveness. These surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the Persuade reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. The usage scene is part of the spec: an interface read outdoors, in motion, or at a glance must survive its real ambient light, and the theme follows the scene, not the category's habit. <!-- rule:product-register-core -->
**Read** (documentation, guides, editorial, long-form). The deliverable is comprehension: typographic rigor, a navigable structure the reader can hold in their head, hierarchy built for scanning, chrome that stays out of the way. Density follows the reader's task, not atmosphere, and nothing stands between the reader and the answer. The brand lives in type, spacing, and small accents. <!-- rule:skill-read-register -->