diff --git a/skill/reference/new-work.md b/skill/reference/new-work.md index e6ce3e11c..6b9b12418 100644 --- a/skill/reference/new-work.md +++ b/skill/reference/new-work.md @@ -40,7 +40,7 @@ The script assigns which structure gets built: your top-ranked structure is what ### Create or replace the visual world -1. Name the product's unique mechanism in one sentence, the audience's real scene, its cultural home, and what this first surface must prove. Note the page this category always ships and its predictable opposite; treat both structures as the rut, not the range. +1. Name the product's unique mechanism in one sentence, the audience's real scene, its cultural home, and what this first surface must prove. Note the page this category always ships and its predictable opposite; name both as the rut and keep them out of the seven-candidate list, so no die face is spent on the page the category already ships. 2. From that cultural world, list seven concrete visual systems, artifacts, places, or rituals the audience knows by heart, each with one line on why it resonates and can carry the mechanism, ordered by resonance. What would this thing look like as a physical object; what did its world look like before the web? Near-duplicates count once, and a list confined to one material or medium family is not divergent. 3. Turn that material into complete directions: each joins a reusable visual world to a concrete first-surface experience. 4. Run `node {{scripts_path}}/concept-seed.mjs --scope direction --mode ` and follow what it prints. The script assigns which direction gets built and deals catalog challengers. Fuse each challenger before judging it: the challenger supplies the form and its system grammar, the product supplies every fact, and clarity wins conflicts. Weigh fused challengers against the assigned direction on exactly two axes, audience identification and product clarity; losing to strong grounded material is a valid outcome, and beating a thin or tool-monoculture list is the point.