diff --git a/skill/SKILL.src.md b/skill/SKILL.src.md index 0d7b2facc..8c9d87550 100644 --- a/skill/SKILL.src.md +++ b/skill/SKILL.src.md @@ -56,7 +56,7 @@ Calibration for this provider: Name the visitor's mode before designing; the page's grammar follows from it, and most ruined pages are one mode wearing another mode's grammar. **The mode belongs to the surface, not the subject**: a landing page for a dense technical tool is still Persuade, with Persuade's full permission to be striking; a docs page for a fashion house is still Read. Deciding a page can be plain because its subject is workmanlike is the same category error in reverse. The brief and the surface decide the mode; PRODUCT.md's `register` field survives only as a family hint (`brand` covers Persuade and Experience, `product` covers Operate and Read). Depth beyond the paragraphs below: [reference/new-work.md](reference/new-work.md) when inventing identity, [reference/operate.md](reference/operate.md) for substantial Operate and Read work. -**Persuade** (landing pages, marketing, campaigns; design IS the product). The deliverable is an impression that stops the scroll, earns the click, converts. Spans every genre (tech, luxury, consumer); don't collapse them into one look. Briefs that imply imagery must ship real, verified imagery; a colored rectangle where a photo belongs reads as incomplete. New Persuade surfaces take their typeface procedure and reject list from [reference/new-work.md](reference/new-work.md). +**Persuade** (landing pages, marketing, campaigns; design IS the product). The deliverable is an impression that stops the scroll, earns the click, converts. Spans every genre (tech, luxury, consumer); don't collapse them into one look. On new surfaces, briefs that imply imagery must ship real, verified imagery; a colored rectangle where a photo belongs reads as incomplete. On existing surfaces, the committed system decides whether imagery is part of its vocabulary. New Persuade surfaces take their typeface procedure and reject list from [reference/new-work.md](reference/new-work.md). **Operate** (app UI, dashboards, admin, tools; design SERVES the task). A person getting something done: density, scanability, and consistency outrank expressiveness. These surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the Persuade reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. The usage scene is part of the spec: an interface read outdoors, in motion, or at a glance must survive its real ambient light, and the theme follows the scene, not the category's habit.