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 ## Users
 
-Frontend and full-stack developers who use AI coding tools (Cursor, Claude Code, Gemini CLI, Codex CLI, and others) and want better design output from their AI. They land on the site from GitHub, social media, or word of mouth, already aware that AI-generated UIs have quality problems. They're looking for a practical solution, not education about the problem.
+Designers, product managers, and engineers who use AI coding tools (Cursor, Claude Code, Gemini CLI, Codex CLI, and others) and want better design output from their AI. They land on the site from GitHub, social media, or word of mouth, already aware that AI-generated UIs have quality problems. They're looking for a practical solution, not education about the problem.
 
 ## Product Purpose
 
-Impeccable gives developers a shared design vocabulary with their AI, delivered as a plug-and-play skill that works in every major AI coding harness. Success is measured in two ways: (1) the developer can steer AI output with design precision instead of vague prose, and (2) the AI produces interfaces that pass professional design review, not "looks like an AI made it" output.
+Impeccable gives builders a shared design vocabulary with their AI, delivered as a plug-and-play skill that works in every major AI coding harness. Success is measured in two ways: (1) the user can steer AI output with design precision instead of vague prose, and (2) the AI produces interfaces that pass professional design review, not "looks like an AI made it" output.
 
 ## Brand Personality