skill: drop quality tiers, keep the real brand-craft guardrails

Codex's craft/brand pass introduced fast/ship/showpiece "quality bars"
plus brand-specific build gates, asset ledgers, sub-agent review, and
self-graded fallback labels. In practice those tiers became escape
hatches rather than craft pressure: the final output should always be
10/10, and the real decision points are splashiness and maximalism, not
quality.

Removed:
- All quality-bar / showpiece / fast / ship framing in shape.md and craft.md
- Standalone Brand Direction (#4) and Asset Requirements (#10) sections
  in shape's brief; renumbered back to 1-10
- The Brand hard rules section in brand.md (folded its real prohibitions
  into the existing Imagery and Brand bans sections)
- Brand-specific build-gate item, mock-fidelity bullet, production-bar
  bullet, present-step bullet in craft.md
- Asset ledger ceremony in craft Step 4
- Review-only sub-agents and "self-reviewed fallback, not independently
  validated" machinery in craft.md and polish.md
- The For brand surfaces, assess hard failures subsection in polish.md
  and the brand checklist row
- tests/brand-showpiece-reference.test.mjs (and its package.json wiring)

Kept (the real nuggets):
- Asset-substitution prohibition: image-led briefs ship real/generated
  assets or canvas/SVG/WebGL, not generic CSS panels, cards, bullets,
  or copy
- Repeated tiny uppercase tracked kicker labels as a brand ban
- Detector/QA output is defect evidence only, never proof of quality
- "What visual assets are real content here?" discovery question
- Inspect each major section individually for brand and long-form work
- repeated-section-kickers detection rule + fixture
- CLI improvements (JSON to stdout, -json/-fast aliases, severity field)
- critique.md: npx impeccable detect --json fix

Harness output dirs refreshed via bun run build. Full test suite (186)
passes.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
This commit is contained in:
Paul Bakaus
2026-05-05 10:40:28 -07:00
co-authored by Claude Opus 4.7
parent e587004ee4
commit a8b032d362
76 changed files with 783 additions and 141 deletions
+138
View File
@@ -257,6 +257,16 @@ const ANTIPATTERNS = [
skillSection: 'Typography',
skillGuideline: 'tiny uppercase tracked label above the hero headline',
},
{
id: 'repeated-section-kickers',
category: 'slop',
severity: 'advisory',
name: 'Repeated section kicker labels',
description:
'Repeating tiny uppercase tracked labels above section headings turns a brand page into AI editorial scaffolding. Replace them with stronger structure, artifacts, imagery, or a deliberate brand system.',
skillSection: 'Typography',
skillGuideline: 'repeated eyebrow or kicker labels as section scaffolding',
},
// ── Quality: general design and accessibility issues ──
{
@@ -733,6 +743,15 @@ function checkHeroEyebrow(opts) {
}];
}
function checkRepeatedSectionKickers(opts) {
const { candidates, minCount = 3 } = opts;
if (!Array.isArray(candidates) || candidates.length < minCount) return [];
return candidates.map(candidate => ({
id: 'repeated-section-kickers',
snippet: `repeated section kicker "${candidate.kickerText}" before ${candidate.headingTag} "${candidate.headingText}" (${candidates.length} on page)`,
}));
}
const LAYOUT_TRANSITION_PROPS = new Set([
'width', 'height', 'padding', 'margin',
'max-height', 'max-width', 'min-height', 'min-width',
@@ -1231,6 +1250,107 @@ function checkElementHeroEyebrowDOM(el) {
});
}
const REPEATED_KICKER_SKIP_SELECTOR = [
'nav',
'form',
'table',
'thead',
'tbody',
'tfoot',
'figure',
'figcaption',
'ol',
'ul',
'li',
'[role="navigation"]',
'[aria-label*="breadcrumb" i]',
'[class*="breadcrumb" i]',
'[data-impeccable-allow-kickers]',
].join(',');
function cleanInlineText(el) {
return [...el.childNodes]
.filter(n => n.nodeType === 3)
.map(n => n.textContent)
.join(' ')
.replace(/\s+/g, ' ')
.trim();
}
function isRepeatedKickerCandidate(opts) {
const {
headingTag,
headingText,
headingFontSize,
kickerTag,
kickerText,
kickerTextTransform,
kickerFontSize,
kickerLetterSpacing,
} = opts;
if (!['h2', 'h3', 'h4'].includes(headingTag)) return false;
if (!headingText || headingText.length < 3) return false;
if (!(headingFontSize >= 20)) return false;
if (!kickerTag || HEADING_TAGS.has(kickerTag)) return false;
if (!['p', 'span', 'div', 'small'].includes(kickerTag)) return false;
if (!kickerText || kickerText.length < 2 || kickerText.length > 34) return false;
if (/^step\s*\d+/i.test(kickerText) || /^\d{1,2}$/.test(kickerText)) return false;
const isUppercased = kickerTextTransform === 'uppercase'
|| (/[A-Z]/.test(kickerText) && !/[a-z]/.test(kickerText));
if (!isUppercased) return false;
if (!(kickerFontSize > 0 && kickerFontSize <= 14)) return false;
const minTrackedSpacing = Math.max(1, kickerFontSize * 0.08);
if (!(kickerLetterSpacing >= minTrackedSpacing)) return false;
return true;
}
function collectRepeatedSectionKickerCandidates(doc, getStyle, resolveLetterSpacing) {
const candidates = [];
for (const heading of doc.querySelectorAll('h2, h3, h4')) {
if (heading.closest?.(REPEATED_KICKER_SKIP_SELECTOR)) continue;
const kicker = heading.previousElementSibling;
if (!kicker || kicker.closest?.(REPEATED_KICKER_SKIP_SELECTOR)) continue;
const headingStyle = getStyle(heading);
const kickerStyle = getStyle(kicker);
const headingText = (heading.textContent || '').replace(/\s+/g, ' ').trim();
const kickerText = cleanInlineText(kicker) || (kicker.textContent || '').replace(/\s+/g, ' ').trim();
const headingFontSize = resolveLetterSpacing(headingStyle.fontSize || '', 16) || parseFloat(headingStyle.fontSize) || 0;
const kickerFontSize = resolveLetterSpacing(kickerStyle.fontSize || '', 16) || parseFloat(kickerStyle.fontSize) || 0;
const kickerLetterSpacing = resolveLetterSpacing(kickerStyle.letterSpacing || '', kickerFontSize);
if (!isRepeatedKickerCandidate({
headingTag: heading.tagName.toLowerCase(),
headingText,
headingFontSize,
kickerTag: kicker.tagName.toLowerCase(),
kickerText,
kickerTextTransform: kickerStyle.textTransform || '',
kickerFontSize,
kickerLetterSpacing,
})) {
continue;
}
candidates.push({
headingTag: heading.tagName.toLowerCase(),
headingText: headingText.replace(/^"|"$/g, '').slice(0, 60),
kickerText: kickerText.slice(0, 40),
});
}
return candidates;
}
function checkRepeatedSectionKickersDOM() {
const candidates = collectRepeatedSectionKickerCandidates(
document,
(el) => getComputedStyle(el),
(value, fontSize) => resolveLengthPx(value, fontSize) || 0,
);
return checkRepeatedSectionKickers({ candidates });
}
function checkElementMotionDOM(el) {
const tag = el.tagName.toLowerCase();
if (SAFE_TAGS.has(tag)) return [];
@@ -1658,6 +1778,15 @@ function checkElementHeroEyebrow(el, style, tag, window) {
});
}
function checkRepeatedSectionKickersFromDoc(doc, win) {
const candidates = collectRepeatedSectionKickerCandidates(
doc,
(el) => win.getComputedStyle(el),
(value, fontSize) => resolveLengthPx(value, fontSize) || 0,
);
return checkRepeatedSectionKickers({ candidates });
}
function checkElementMotion(tag, style) {
return checkMotion({
tag,
@@ -2511,6 +2640,7 @@ if (IS_BROWSER) {
return {
type: f.type || f.id,
category: ap ? ap.category : 'quality',
severity: ap?.severity || 'warning',
detail: f.detail || f.snippet,
name: ap ? ap.name : (f.type || f.id),
description: ap ? ap.description : '',
@@ -2585,6 +2715,14 @@ if (IS_BROWSER) {
allFindings.push({ el: document.body, findings: typoFindings });
}
const sectionKickerFindings = checkRepeatedSectionKickersDOM()
.map(f => ({ type: f.id, detail: f.snippet }))
.filter(f => _ruleOk(f.type));
if (sectionKickerFindings.length > 0) {
pageLevelFindings.push(...sectionKickerFindings);
allFindings.push({ el: document.body, findings: sectionKickerFindings });
}
const layoutFindings = checkLayout().filter(f => _ruleOk(f.type));
for (const f of layoutFindings) {
const el = f.el || document.body;
+149 -3
View File
@@ -253,6 +253,16 @@ const ANTIPATTERNS = [
skillSection: 'Typography',
skillGuideline: 'tiny uppercase tracked label above the hero headline',
},
{
id: 'repeated-section-kickers',
category: 'slop',
severity: 'advisory',
name: 'Repeated section kicker labels',
description:
'Repeating tiny uppercase tracked labels above section headings turns a brand page into AI editorial scaffolding. Replace them with stronger structure, artifacts, imagery, or a deliberate brand system.',
skillSection: 'Typography',
skillGuideline: 'repeated eyebrow or kicker labels as section scaffolding',
},
// ── Quality: general design and accessibility issues ──
{
@@ -729,6 +739,15 @@ function checkHeroEyebrow(opts) {
}];
}
function checkRepeatedSectionKickers(opts) {
const { candidates, minCount = 3 } = opts;
if (!Array.isArray(candidates) || candidates.length < minCount) return [];
return candidates.map(candidate => ({
id: 'repeated-section-kickers',
snippet: `repeated section kicker "${candidate.kickerText}" before ${candidate.headingTag} "${candidate.headingText}" (${candidates.length} on page)`,
}));
}
const LAYOUT_TRANSITION_PROPS = new Set([
'width', 'height', 'padding', 'margin',
'max-height', 'max-width', 'min-height', 'min-width',
@@ -1227,6 +1246,107 @@ function checkElementHeroEyebrowDOM(el) {
});
}
const REPEATED_KICKER_SKIP_SELECTOR = [
'nav',
'form',
'table',
'thead',
'tbody',
'tfoot',
'figure',
'figcaption',
'ol',
'ul',
'li',
'[role="navigation"]',
'[aria-label*="breadcrumb" i]',
'[class*="breadcrumb" i]',
'[data-impeccable-allow-kickers]',
].join(',');
function cleanInlineText(el) {
return [...el.childNodes]
.filter(n => n.nodeType === 3)
.map(n => n.textContent)
.join(' ')
.replace(/\s+/g, ' ')
.trim();
}
function isRepeatedKickerCandidate(opts) {
const {
headingTag,
headingText,
headingFontSize,
kickerTag,
kickerText,
kickerTextTransform,
kickerFontSize,
kickerLetterSpacing,
} = opts;
if (!['h2', 'h3', 'h4'].includes(headingTag)) return false;
if (!headingText || headingText.length < 3) return false;
if (!(headingFontSize >= 20)) return false;
if (!kickerTag || HEADING_TAGS.has(kickerTag)) return false;
if (!['p', 'span', 'div', 'small'].includes(kickerTag)) return false;
if (!kickerText || kickerText.length < 2 || kickerText.length > 34) return false;
if (/^step\s*\d+/i.test(kickerText) || /^\d{1,2}$/.test(kickerText)) return false;
const isUppercased = kickerTextTransform === 'uppercase'
|| (/[A-Z]/.test(kickerText) && !/[a-z]/.test(kickerText));
if (!isUppercased) return false;
if (!(kickerFontSize > 0 && kickerFontSize <= 14)) return false;
const minTrackedSpacing = Math.max(1, kickerFontSize * 0.08);
if (!(kickerLetterSpacing >= minTrackedSpacing)) return false;
return true;
}
function collectRepeatedSectionKickerCandidates(doc, getStyle, resolveLetterSpacing) {
const candidates = [];
for (const heading of doc.querySelectorAll('h2, h3, h4')) {
if (heading.closest?.(REPEATED_KICKER_SKIP_SELECTOR)) continue;
const kicker = heading.previousElementSibling;
if (!kicker || kicker.closest?.(REPEATED_KICKER_SKIP_SELECTOR)) continue;
const headingStyle = getStyle(heading);
const kickerStyle = getStyle(kicker);
const headingText = (heading.textContent || '').replace(/\s+/g, ' ').trim();
const kickerText = cleanInlineText(kicker) || (kicker.textContent || '').replace(/\s+/g, ' ').trim();
const headingFontSize = resolveLetterSpacing(headingStyle.fontSize || '', 16) || parseFloat(headingStyle.fontSize) || 0;
const kickerFontSize = resolveLetterSpacing(kickerStyle.fontSize || '', 16) || parseFloat(kickerStyle.fontSize) || 0;
const kickerLetterSpacing = resolveLetterSpacing(kickerStyle.letterSpacing || '', kickerFontSize);
if (!isRepeatedKickerCandidate({
headingTag: heading.tagName.toLowerCase(),
headingText,
headingFontSize,
kickerTag: kicker.tagName.toLowerCase(),
kickerText,
kickerTextTransform: kickerStyle.textTransform || '',
kickerFontSize,
kickerLetterSpacing,
})) {
continue;
}
candidates.push({
headingTag: heading.tagName.toLowerCase(),
headingText: headingText.replace(/^"|"$/g, '').slice(0, 60),
kickerText: kickerText.slice(0, 40),
});
}
return candidates;
}
function checkRepeatedSectionKickersDOM() {
const candidates = collectRepeatedSectionKickerCandidates(
document,
(el) => getComputedStyle(el),
(value, fontSize) => resolveLengthPx(value, fontSize) || 0,
);
return checkRepeatedSectionKickers({ candidates });
}
function checkElementMotionDOM(el) {
const tag = el.tagName.toLowerCase();
if (SAFE_TAGS.has(tag)) return [];
@@ -1654,6 +1774,15 @@ function checkElementHeroEyebrow(el, style, tag, window) {
});
}
function checkRepeatedSectionKickersFromDoc(doc, win) {
const candidates = collectRepeatedSectionKickerCandidates(
doc,
(el) => win.getComputedStyle(el),
(value, fontSize) => resolveLengthPx(value, fontSize) || 0,
);
return checkRepeatedSectionKickers({ candidates });
}
function checkElementMotion(tag, style) {
return checkMotion({
tag,
@@ -2507,6 +2636,7 @@ if (IS_BROWSER) {
return {
type: f.type || f.id,
category: ap ? ap.category : 'quality',
severity: ap?.severity || 'warning',
detail: f.detail || f.snippet,
name: ap ? ap.name : (f.type || f.id),
description: ap ? ap.description : '',
@@ -2581,6 +2711,14 @@ if (IS_BROWSER) {
allFindings.push({ el: document.body, findings: typoFindings });
}
const sectionKickerFindings = checkRepeatedSectionKickersDOM()
.map(f => ({ type: f.id, detail: f.snippet }))
.filter(f => _ruleOk(f.type));
if (sectionKickerFindings.length > 0) {
pageLevelFindings.push(...sectionKickerFindings);
allFindings.push({ el: document.body, findings: sectionKickerFindings });
}
const layoutFindings = checkLayout().filter(f => _ruleOk(f.type));
for (const f of layoutFindings) {
const el = f.el || document.body;
@@ -2719,7 +2857,7 @@ function getAP(id) {
function finding(id, filePath, snippet, line = 0) {
const ap = getAP(id);
return { antipattern: id, name: ap.name, description: ap.description, file: filePath, line, snippet };
return { antipattern: id, name: ap.name, description: ap.description, severity: ap.severity || 'warning', file: filePath, line, snippet };
}
/** Check if content looks like a full page (not a component/partial) */
@@ -2985,6 +3123,9 @@ async function detectHtml(filePath) {
for (const f of checkPageTypography(document, window)) {
findings.push(finding(f.id, filePath, f.snippet));
}
for (const f of checkRepeatedSectionKickersFromDoc(document, window)) {
findings.push(finding(f.id, filePath, f.snippet));
}
for (const f of checkPageLayout(document, window)) {
findings.push(finding(f.id, filePath, f.snippet));
}
@@ -3653,7 +3794,11 @@ Examples:
}
async function main() {
const args = process.argv.slice(2);
const args = process.argv.slice(2).map(arg => {
if (arg === '-json') return '--json';
if (arg === '-fast') return '--fast';
return arg;
});
const jsonMode = args.includes('--json');
const helpMode = args.includes('--help');
const fastMode = args.includes('--fast');
@@ -3762,7 +3907,8 @@ async function main() {
}
if (allFindings.length > 0) {
process.stderr.write(formatFindings(allFindings, jsonMode) + '\n');
if (jsonMode) process.stdout.write(formatFindings(allFindings, true) + '\n');
else process.stderr.write(formatFindings(allFindings, false) + '\n');
process.exit(2);
}
if (jsonMode) process.stdout.write('[]\n');