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brand: inverse-test + cultural-symbol palette guardrail

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Two additions to the brand register reference:

- Inverse slop test: describe the page the way a competitor would
  describe theirs. If that sentence fits the modal landing page in
  the category, restart.
- Palette guardrail: when a cultural-symbol palette is the obvious
  pull, reach past it. Let cultural reading come from typography,
  imagery, and copy.

Harness mirrors regenerated; some also catch up to the image-
verification paragraph from e3ad2ef that hadn't been re-synced.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
This commit is contained in:
Paul Bakaus
2026-05-12 22:47:03 -07:00
co-authored by Claude Opus 4.7
parent fd3eed9f3b
commit d69757d13e
14 changed files with 68 additions and 26 deletions
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@@ -12,6 +12,8 @@ Brand isn't a neutral register. AI-generated landing pages have flooded the inte
**The second slop test: aesthetic lane.** Before committing to moves, name the reference. A Klim-style specimen page is one lane; Stripe-minimal is another; Liquid-Death-acid-maximalism is another. Don't drift into editorial-magazine aesthetics on a brief that isn't editorial. A hiking brand with Cormorant italic drop caps has the wrong register within the register.
Then the inverse test: in one sentence, describe what you're about to build the way a competitor would describe theirs. If that sentence fits the modal landing page in the category, restart.
## Typography
### Font selection procedure
@@ -66,6 +68,7 @@ Brand surfaces have permission for Committed, Full palette, and Drenched strateg
- Palette IS voice. A calm brand and a restless brand should not share palette mechanics.
- When the strategy is Committed or Drenched, color carries the brand. Don't hedge with neutrals around the edges. Commit.
- Don't converge across projects. If the last brand surface was restrained-on-cream, this one is not.
- When a cultural-symbol palette is the obvious pull, reach past it. Let the cultural reading come from typography, imagery, and copy, not the palette.
## Layout