Audience
Who it is for, emotional state, needs, trust triggers.
Who they are
- Primary (next 6 months)
- Wedding planners sourcing ceremony florals for discerning clients. They arrive with a brief already formed and need proof of craft, a clear seasonal point of view, and a fast path to book a consultation before their client meeting.
- Secondary
- Couples commissioning ceremony florals directly; corporate hospitality teams and office managers evaluating gifting or subscription programs.
Emotional state
Quiet authority
All commissioners arrive with intent, not casual browsing. The landing experience should read as calm proof of craft rather than persuasion: one hero arrangement per viewport, copy that doesn't oversell.
Needs
- Proof of craft before they will put the atelier in front of a client.
- A clear seasonal point of view that distinguishes the atelier from directory florists.
- A fast path to book a consultation, often before their own client meeting.
Trust triggers
- Partner quotes from planners and past commissions.
- Seasonal POV expressed as a disciplined editorial stance, not a portfolio dump.
- Studio story that establishes the Tokyo atelier credential in person-referral conversations.