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122a82f715
Site copy was being called out as AI slop (specifically the word
"load-bearing"). Five-pass cleanup with a build validator to keep it
from creeping back.
Pass 1 — mechanical purge:
- Remove "load-bearing" from impeccable.md, brand.md, live.md,
iterate-live.md
- Remove "highest-leverage" from critique.md, typeset.md, designing
- Remove em dashes from all 9 slop-page rule cards
- Replace "leverage" verb in personas.md
Pass 2 — rewrite the worst offenders:
- Changelog v2.0 "Data-driven skill rewrite" entry: drop "data-driven",
"frontier models", "collapses into monoculture", "biggest unlock",
"reflex defaults"; name the actual mechanism
- README opener: drop "deeper expertise and more control"; replace with
three concrete differentiators (7 reference files, 23 commands, 27
detection rules)
- Neo Mirai case study opener: action-first, name the image model used
Pass 3 — editorials:
- Fix negation pivot in distill.md ("simplicity is not about ... It is
about ...")
Pass 4 — homepage why-panels:
- Foundation lead: name the 7 reference files specifically
- Language lead: show the discipline mapping with real command names
- Production-codebases panel: drop "Impeccable isn't a sketchpad"
negation pivot
- Ships-code panel: replace "is native to that world" with "runs there"
Pass 5 — STYLE.md and validator:
- New STYLE.md at root: editorial brief with 12 principles and the
enforced denylist (each rule with a rationale and a suggested
replacement)
- scripts/build.js: validateNoEmDashes becomes validateProse. Adds 21
phrase rules with rationales, catches the \`--\` em-dash substitute,
expands target list to site/pages, site/content, README.md,
README.npm.md
- CLAUDE.md: replace the em-dash section with a STYLE.md pointer and
document the two-content-tree footgun (content/site/ vs site/content/
must be edited in lockstep until they're unified)
Co-authored-by: Claude <noreply@anthropic.com>