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Paul's probe review (recovery-ab): the no-invention rule was blocking bold greenfield directions whose demonstration data does not exist yet; kids-reading amplified the product's "quiet support" adjectives into a whole-page aesthetic; and nothing guaranteed a Persuade surface still sells once the form commits (a prior generation shipped zero nav and zero CTA in the first viewport). - Truth split in two: commercial and factual claims stay uninventable; illustrative material is authored at full fidelity, labeled synthetic, with a replace-with-real list for the user. Mirrored in the build section so execution-only sessions get it too. - Persuade floor restored from a22: conversion lives inside the form's own vocabulary (one-line hook, visible primary action, legible reading order); a committed form that hides the offer has not finished translating. The contract's FIRST VIEWPORT block now names where the primary action sits, and the finishing review verifies the mode did its job. - Calibration: negative constraints rule out devices, not exuberance; product-behavior adjectives do not dictate surface energy. - Web leverage: when the chosen world names a technique (canvas, WebGL, view transitions), build the technique, not a static imitation. Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>