mirror of
https://github.com/pbakaus/impeccable.git
synced 2026-09-11 21:57:14 +03:00
Paul BakausandClaude Opus 4.7
562f7361c3
"editorial" was doing semantic double duty — naming the strategic
distinction (design IS the product) AND a specific visual aesthetic
(editorial magazines, broadsheets, serif display, italic drop caps).
Models pattern-matched the aesthetic and defaulted to it on every
brand brief, producing magazine-shaped landing pages for hiking
brands, tech tools, restaurants.
The register name now describes the SURFACE KIND, not an aesthetic.
Brand covers every visual lane — tech-minimal, luxury, editorial-
magazine, consumer-warm, brutalist-grid, hand-drawn — each with
legitimate voice within the register.
## Changes
- `reference/editorial.md` → `reference/brand.md`. Content rewritten:
broadened typography guidance (pairing shapes per brand genre,
single-family commitment is valid), broadened color references
(Stripe, Vercel, Liquid Death alongside Klim, Condé Nast), added
a second slop test ("name your aesthetic lane") to prevent drift
into editorial-magazine defaults, added brand ban against the
drift itself.
- SKILL.md: register names brand/product; load brand.md.
- teach.md: register values brand/product; signals renamed; example
principles no longer use "editorial over marketing" phrasing.
- Six sub-commands (animate/bolder/colorize/delight/layout/quieter):
per-register subsections flipped Editorial: → Brand:.
- product.md: cross-references updated.
- live.md: register reference updated; density axis no longer uses
"editorial" as a synonym for "dense".
- typeset.md: per-register paragraph generalised beyond serif+sans
pairing.
- CLAUDE.md: architecture section rewritten; kept "editorial
wrapper" content-authoring term as-is (different meaning).
## Legacy handling
- `editorial` is accepted as an alias for `brand` on PRODUCT.md's
register field — agents treat it as `brand` without asking.
- Documented in SKILL.md setup section and CLAUDE.md.
## What's unchanged
- Register identification priority (task cue → surface → PRODUCT.md).
- Permission structure (brand can go big, product stays restrained).
- Shared design laws, absolute bans, color strategy vocabulary.
- Framework fixtures and tests.
Full build clean, test suite passes.
Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>