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pbakaus_impeccable/source/skills/impeccable/reference/layout.md
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Paul BakausandClaude Opus 4.7 562f7361c3 feat(skill): rename register from "editorial" to "brand"
"editorial" was doing semantic double duty — naming the strategic
distinction (design IS the product) AND a specific visual aesthetic
(editorial magazines, broadsheets, serif display, italic drop caps).
Models pattern-matched the aesthetic and defaulted to it on every
brand brief, producing magazine-shaped landing pages for hiking
brands, tech tools, restaurants.

The register name now describes the SURFACE KIND, not an aesthetic.
Brand covers every visual lane — tech-minimal, luxury, editorial-
magazine, consumer-warm, brutalist-grid, hand-drawn — each with
legitimate voice within the register.

## Changes

- `reference/editorial.md` → `reference/brand.md`. Content rewritten:
  broadened typography guidance (pairing shapes per brand genre,
  single-family commitment is valid), broadened color references
  (Stripe, Vercel, Liquid Death alongside Klim, Condé Nast), added
  a second slop test ("name your aesthetic lane") to prevent drift
  into editorial-magazine defaults, added brand ban against the
  drift itself.
- SKILL.md: register names brand/product; load brand.md.
- teach.md: register values brand/product; signals renamed; example
  principles no longer use "editorial over marketing" phrasing.
- Six sub-commands (animate/bolder/colorize/delight/layout/quieter):
  per-register subsections flipped Editorial: → Brand:.
- product.md: cross-references updated.
- live.md: register reference updated; density axis no longer uses
  "editorial" as a synonym for "dense".
- typeset.md: per-register paragraph generalised beyond serif+sans
  pairing.
- CLAUDE.md: architecture section rewritten; kept "editorial
  wrapper" content-authoring term as-is (different meaning).

## Legacy handling

- `editorial` is accepted as an alias for `brand` on PRODUCT.md's
  register field — agents treat it as `brand` without asking.
- Documented in SKILL.md setup section and CLAUDE.md.

## What's unchanged

- Register identification priority (task cue → surface → PRODUCT.md).
- Permission structure (brand can go big, product stays restrained).
- Shared design laws, absolute bans, color strategy vocabulary.
- Framework fixtures and tests.

Full build clean, test suite passes.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
2026-04-22 01:44:41 -07:00

7.0 KiB

Assess and improve layout and spacing that feels monotonous, crowded, or structurally weak — turning generic arrangements into intentional, rhythmic compositions.


Register

Brand: asymmetric compositions, fluid spacing with clamp(), intentional grid-breaking for emphasis. Rhythm through contrast — tight groupings paired with generous separations.

Product: predictable grids, consistent densities, familiar navigation patterns. Responsive behavior is structural (collapse sidebar, responsive table), not fluid typography. Consistency IS an affordance.


Assess Current Layout

Analyze what's weak about the current spatial design:

  1. Spacing:

    • Is spacing consistent or arbitrary? (Random padding/margin values)
    • Is all spacing the same? (Equal padding everywhere = no rhythm)
    • Are related elements grouped tightly, with generous space between groups?
  2. Visual hierarchy:

    • Apply the squint test: blur your (metaphorical) eyes — can you still identify the most important element, second most important, and clear groupings?
    • Is hierarchy achieved effectively? (Space and weight alone can be enough — but is the current approach working?)
    • Does whitespace guide the eye to what matters?
  3. Grid & structure:

    • Is there a clear underlying structure, or does the layout feel random?
    • Are identical card grids used everywhere? (Icon + heading + text, repeated endlessly)
    • Is everything centered? (Left-aligned with asymmetric layouts feels more designed, but not a hard and fast rule)
  4. Rhythm & variety:

    • Does the layout have visual rhythm? (Alternating tight/generous spacing)
    • Is every section structured the same way? (Monotonous repetition)
    • Are there intentional moments of surprise or emphasis?
  5. Density:

    • Is the layout too cramped? (Not enough breathing room)
    • Is the layout too sparse? (Excessive whitespace without purpose)
    • Does density match the content type? (Data-dense UIs need tighter spacing; marketing pages need more air)

CRITICAL: Layout problems are often the root cause of interfaces feeling "off" even when colors and fonts are fine. Space is a design material — use it with intention.

Plan Layout Improvements

Consult the spatial design reference for detailed guidance on grids, rhythm, and container queries.

Create a systematic plan:

  • Spacing system: Use a consistent scale — whether that's a framework's built-in scale (e.g., Tailwind), rem-based tokens, or a custom system. The specific values matter less than consistency.
  • Hierarchy strategy: How will space communicate importance?
  • Layout approach: What structure fits the content? Flex for 1D, Grid for 2D, named areas for complex page layouts.
  • Rhythm: Where should spacing be tight vs generous?

Improve Layout Systematically

Establish a Spacing System

  • Use a consistent spacing scale — framework scales (Tailwind, etc.), rem-based tokens, or a custom scale all work. What matters is that values come from a defined set, not arbitrary numbers.
  • Name tokens semantically if using custom properties: --space-xs through --space-xl, not --spacing-8
  • Use gap for sibling spacing instead of margins — eliminates margin collapse hacks
  • Apply clamp() for fluid spacing that breathes on larger screens

Create Visual Rhythm

  • Tight grouping for related elements (8-12px between siblings)
  • Generous separation between distinct sections (48-96px)
  • Varied spacing within sections — not every row needs the same gap
  • Asymmetric compositions — break the predictable centered-content pattern when it makes sense

Choose the Right Layout Tool

  • Use Flexbox for 1D layouts: Rows of items, nav bars, button groups, card contents, most component internals. Flex is simpler and more appropriate for the majority of layout tasks.
  • Use Grid for 2D layouts: Page-level structure, dashboards, data-dense interfaces, anything where rows AND columns need coordinated control.
  • Don't default to Grid when Flexbox with flex-wrap would be simpler and more flexible.
  • Use repeat(auto-fit, minmax(280px, 1fr)) for responsive grids without breakpoints.
  • Use named grid areas (grid-template-areas) for complex page layouts — redefine at breakpoints.

Break Card Grid Monotony

  • Don't default to card grids for everything — spacing and alignment create visual grouping naturally
  • Use cards only when content is truly distinct and actionable — never nest cards inside cards
  • Vary card sizes, span columns, or mix cards with non-card content to break repetition

Strengthen Visual Hierarchy

  • Use the fewest dimensions needed for clear hierarchy. Space alone can be enough — generous whitespace around an element draws the eye. Some of the most sophisticated designs achieve rhythm with just space and weight. Add color or size contrast only when simpler means aren't sufficient.
  • Be aware of reading flow — in LTR languages, the eye naturally scans top-left to bottom-right, but primary action placement depends on context (e.g., bottom-right in dialogs, top in navigation).
  • Create clear content groupings through proximity and separation.

Manage Depth & Elevation

  • Create a semantic z-index scale (dropdown → sticky → modal-backdrop → modal → toast → tooltip)
  • Build a consistent shadow scale (sm → md → lg → xl) — shadows should be subtle
  • Use elevation to reinforce hierarchy, not as decoration

Optical Adjustments

  • If an icon looks visually off-center despite being geometrically centered, nudge it — but only if you're confident it actually looks wrong. Don't adjust speculatively.

NEVER:

  • Use arbitrary spacing values outside your scale
  • Make all spacing equal — variety creates hierarchy
  • Wrap everything in cards — not everything needs a container
  • Nest cards inside cards — use spacing and dividers for hierarchy within
  • Use identical card grids everywhere (icon + heading + text, repeated)
  • Center everything — left-aligned with asymmetry feels more designed
  • Default to the hero metric layout (big number, small label, stats, gradient) as a template. If showing real user data, a prominent metric can work — but it should display actual data, not decorative numbers.
  • Default to CSS Grid when Flexbox would be simpler — use the simplest tool for the job
  • Use arbitrary z-index values (999, 9999) — build a semantic scale

Verify Layout Improvements

  • Squint test: Can you identify primary, secondary, and groupings with blurred vision?
  • Rhythm: Does the page have a satisfying beat of tight and generous spacing?
  • Hierarchy: Is the most important content obvious within 2 seconds?
  • Breathing room: Does the layout feel comfortable, not cramped or wasteful?
  • Consistency: Is the spacing system applied uniformly?
  • Responsiveness: Does the layout adapt gracefully across screen sizes?

Remember: Space is the most underused design tool. A layout with the right rhythm and hierarchy can make even simple content feel polished and intentional.