skills/magnus919_agent-skills

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11a6595d1c feat(product-adoption): add product adoption skill (#214 )

* feat(product-adoption): add product adoption skill

Add product-adoption skill for diagnosing and designing product adoption
across consumer, B2B, internal-tool, and public-service contexts.

- SKILL.md with adoption pipeline (acquisition, activation, adoption, retention, expansion), evidence-based decision points, non-SaaS support, routing to go-to-market and prose references to not-yet-landed skills
- README.md with 5 required human-facing sections
- references/: discovery-brief.md, adoption-lifecycle-concepts.md, non-saas-adoption-contexts.md, behavior-change-and-education.md
- templates/: adoption-plan.md, activation-time-to-value-diagnostic.md, segmentation-and-rollout-record.md, sustained-use-review.md
- evals/evals.json with 7 output-quality cases covering internal tool, public service, low feature discovery, enterprise cohort rollout, pause-expansion evidence, and anti-trigger acquisition/instrumentation routing
- Updated root README.md catalog section, references/skill-triggers.md, and regenerated catalogs

Closes #191

Co-authored-by: factory-droid[bot] <138933559+factory-droid[bot]@users.noreply.github.com>

* fix(product-adoption): add missing SKILL.md and README.md

Co-authored-by: factory-droid[bot] <138933559+factory-droid[bot]@users.noreply.github.com>

* chore(product-adoption): regenerate catalogs

Co-authored-by: factory-droid[bot] <138933559+factory-droid[bot]@users.noreply.github.com>

---------

Co-authored-by: username <username>
Co-authored-by: factory-droid[bot] <138933559+factory-droid[bot]@users.noreply.github.com>

2026-08-02 17:00:57 -04:00

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Adoption Lifecycle Concepts

The Five Stages

ACQUISITION → ACTIVATION → ADOPTION → RETENTION → EXPANSION

1. Acquisition — "User has arrived"

Owner: go-to-market. Boundary: Everything before arrival is acquisition; after is activation.

2. Activation — "User completed first meaningful outcome"

Owner: product-adoption. The "aha moment." Metrics: activation rate, time-to-value.

3. Adoption — "User has formed a habit"

Owner: product-adoption. Product becomes regular workflow. Metrics: frequency, depth, feature discovery.

4. Retention — "User stays and returns"

Shared: product-adoption (adoption signals) + product-lifecycle-learning (churn analysis).

5. Expansion — "User deepens engagement"

Owner: product-adoption (feature discovery) + conditional-customer-success (account upsell).

Why Distinguishing Matters

Example 1: Low retention → re-engagement campaign, but real problem is activation. Wrong fix. Example 2: Low feature adoption → add more features, but real problem is discovery. Makes it worse. Example 3: Low adoption → blame marketing, but activation experience is broken. Misdiagnosis.

Relationship Definitions

Relationship	Definition
Acquisition enables activation	Arrival alone is NOT activation
Activation enables adoption	Aha moment alone is NOT habit
Adoption drives retention	Weak adoption almost always precedes churn
Retention enables expansion	Expansion pushed too early accelerates churn
Expansion feeds back into adoption	Broader use deepens habit

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