mirror of
https://github.com/magnus919/agent-skills.git
synced 2026-09-11 19:47:12 +03:00
Magnus HedemarkandGitHub
531ff67537
Merging with required validation green. Droid Auto Review was retried twice and failed before producing a review because DeepSeek V4 Flash rejected the action's ApplyPatch tool; the check is non-required per branch protection. The diff was independently inspected and local/repository validation passed.
67 lines
3.9 KiB
Markdown
67 lines
3.9 KiB
Markdown
---
|
|
name: go-to-market
|
|
description: Plan and execute go-to-market strategy — positioning and messaging frameworks
|
|
(April Dunford's positioning, message hierarchy), customer acquisition strategy (paid,
|
|
organic, PLG, SLG), brand architecture (brand house vs house of brands), growth modeling
|
|
(CAC/LTV by channel, cohort analysis), market entry strategy (beachhead, land-and-expand),
|
|
and competitive response (pricing wars, feature races, brand defense). Do not use for
|
|
sales execution and pipeline management, product strategy, or visual brand identity design.
|
|
license: MIT
|
|
metadata:
|
|
tags: go-to-market, cmo, marketing, positioning, messaging, acquisition, brand-architecture,
|
|
growth-modeling, competitive-response, plg, slg
|
|
source_repo: https://github.com/magnus919/hermes-profiles
|
|
---
|
|
|
|
# Go-to-Market — CMO Methodology
|
|
|
|
CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.
|
|
|
|
## When to Load
|
|
|
|
| Trigger | What's Needed |
|
|
|---------|---------------|
|
|
| Define positioning and messaging | `references/positioning-messaging.md` — Dunford framework, message hierarchy |
|
|
| Build acquisition channel strategy | `references/acquisition-strategy.md` — channel mix, PLG/SLG, funnel metrics |
|
|
| Design brand architecture | `references/acquisition-strategy.md` — brand systems, visual identity, brand health |
|
|
| Model growth economics | `references/growth-modeling.md` — CAC/LTV, cohort analysis, market entry |
|
|
| Develop competitive response | `references/acquisition-strategy.md` — pricing wars, feature races, brand defense |
|
|
| Plan market entry | `references/growth-modeling.md` — beachhead, land-and-expand, channel economics |
|
|
|
|
## Loading Order
|
|
|
|
```text
|
|
skill_view('go-to-market')
|
|
# Then domain-specific references:
|
|
skill_view('go-to-market', file_path='references/positioning-messaging.md')
|
|
skill_view('go-to-market', file_path='references/acquisition-strategy.md')
|
|
skill_view('go-to-market', file_path='references/growth-modeling.md')
|
|
```
|
|
|
|
## Reference Files
|
|
|
|
| Reference | Purpose |
|
|
|-----------|---------|
|
|
| `references/positioning-messaging.md` | April Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic |
|
|
| `references/acquisition-strategy.md` | Channel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture |
|
|
| `references/growth-modeling.md` | CAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand) |
|
|
|
|
## Output Contract
|
|
|
|
The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to `00-index.md`. See `artifact-pyramids` skill for the specification.
|
|
|
|
## When not to use
|
|
|
|
- **Sales execution and pipeline management** — this skill owns acquisition *strategy*, not running the funnel. CRM operations (contact lookup, deal pipeline views, confirmed stage changes) belong to [crm](../crm/SKILL.md).
|
|
- **Product strategy and roadmap** — product vision, PMF, and prioritization belong to `product-strategy` and `product-methodology`.
|
|
- **Visual brand identity design** — logo, palette, and brand systems belong to `brand-designer`.
|
|
- **Marketing campaign execution** — this skill defines the channel strategy and positioning; operating the channel tools is the corresponding tool skill's job.
|
|
|
|
## Related Skills
|
|
|
|
- [artifact-pyramids](../artifact-pyramids/SKILL.md) — output contract
|
|
- [product-strategy](../product-strategy/SKILL.md) — CPO methodology (product vision, PMF, market sizing)
|
|
- [brand-designer](../brand-designer/SKILL.md) — visual brand identity design
|
|
- [seo](../seo/SKILL.md) — organic search, answer-engine, and generative-search audit and content strategy
|
|
- [crm](../crm/SKILL.md) — HubSpot CRM operations: contact lookup, deal pipeline views, and confirmed deal stage changes
|