skill v4.0.0-alpha.7: cultural surfaces are the work, not a funnel

Paul's Opus gallery observation: every impeccable 05-experimental-album
generation reads decidedly SaaS while frontend-design's open with the
art itself, especially at narrow viewports. Cause: the brand register
prescribed stop-the-scroll/earn-the-click/convert for ALL brand
surfaces. Split the register's deliverable by surface: product/service
pages convert; cultural surfaces (album, portfolio, publication, body
of work) lead with the artifact, recede the interface, and treat
conversion grammar as a category error — the visitor meets the work in
the first viewport at every screen size.

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>

.agents/skills/impeccable/SKILL.md

@@ -1,7 +1,7 @@
 ---
 name: impeccable
 description: Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.
-version: 4.0.0-alpha.6
+version: 4.0.0-alpha.7
 ---
 
 Designs and iterates production-grade frontend interfaces. Real working code, committed design choices, exceptional craft.
@@ -55,7 +55,7 @@ Calibration for this provider:
 
 ## Registers
 
-**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression: stop the scroll, earn the click, convert. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
+**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression, in the form the surface demands. A product or service page stops the scroll, earns the click, converts. A cultural surface (an album, a portfolio, a publication, a body of work) IS the work: the artifact leads, the interface recedes, and conversion grammar (benefit copy, feature sections, a sales arc) is a category error there; the visitor should meet the work itself in the first viewport, at every screen size. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
 
 **Product** (design SERVES the product: app UI, dashboards, admin, tools). A person getting something done: density, scanability, and consistency outrank expressiveness. Product surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the brand reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. Read `reference/product.md` for extended depth on substantial product work.
 

.claude-plugin/marketplace.json

@@ -12,7 +12,7 @@
     {
       "name": "impeccable",
       "description": "Design fluency for frontend development. 1 skill with 23 commands (/impeccable polish, /impeccable audit, /impeccable critique, etc.) and curated anti-pattern detection.",
-      "version": "4.0.0-alpha.6",
+      "version": "4.0.0-alpha.7",
       "author": {
         "name": "Paul Bakaus",
         "email": "paul@paulbakaus.com"

.claude-plugin/plugin.json

@@ -1,7 +1,7 @@
 {
   "name": "impeccable",
   "description": "Design fluency for frontend development. 1 skill with 23 commands (/impeccable polish, /impeccable audit, /impeccable critique, etc.) and curated anti-pattern detection.",
-  "version": "4.0.0-alpha.6",
+  "version": "4.0.0-alpha.7",
   "author": {
     "name": "Paul Bakaus",
     "email": "paul@paulbakaus.com"

.claude/skills/impeccable/SKILL.md

@@ -1,7 +1,7 @@
 ---
 name: impeccable
 description: Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.
-version: 4.0.0-alpha.6
+version: 4.0.0-alpha.7
 user-invocable: true
 argument-hint: "[craft|shape · audit|critique · animate|bolder|colorize|delight|layout|overdrive|quieter|typeset · adapt|clarify|distill · harden|onboard|optimize|polish · init|document|extract|live] [target]"
 license: Apache 2.0
@@ -55,7 +55,7 @@ Build to this floor without announcing it. The design detector (the project hook
 
 ## Registers
 
-**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression: stop the scroll, earn the click, convert. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
+**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression, in the form the surface demands. A product or service page stops the scroll, earns the click, converts. A cultural surface (an album, a portfolio, a publication, a body of work) IS the work: the artifact leads, the interface recedes, and conversion grammar (benefit copy, feature sections, a sales arc) is a category error there; the visitor should meet the work itself in the first viewport, at every screen size. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
 
 **Product** (design SERVES the product: app UI, dashboards, admin, tools). A person getting something done: density, scanability, and consistency outrank expressiveness. Product surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the brand reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. Read `reference/product.md` for extended depth on substantial product work.
 

.cursor/skills/impeccable/SKILL.md

@@ -1,7 +1,7 @@
 ---
 name: impeccable
 description: Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.
-version: 4.0.0-alpha.6
+version: 4.0.0-alpha.7
 license: Apache 2.0
 ---
 
@@ -50,7 +50,7 @@ Build to this floor without announcing it. The design detector (the project hook
 
 ## Registers
 
-**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression: stop the scroll, earn the click, convert. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
+**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression, in the form the surface demands. A product or service page stops the scroll, earns the click, converts. A cultural surface (an album, a portfolio, a publication, a body of work) IS the work: the artifact leads, the interface recedes, and conversion grammar (benefit copy, feature sections, a sales arc) is a category error there; the visitor should meet the work itself in the first viewport, at every screen size. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
 
 **Product** (design SERVES the product: app UI, dashboards, admin, tools). A person getting something done: density, scanability, and consistency outrank expressiveness. Product surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the brand reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. Read `reference/product.md` for extended depth on substantial product work.
 

.gemini/skills/impeccable/SKILL.md

@@ -1,7 +1,7 @@
 ---
 name: impeccable
 description: Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.
-version: 4.0.0-alpha.6
+version: 4.0.0-alpha.7
 ---
 
 Designs and iterates production-grade frontend interfaces. Real working code, committed design choices, exceptional craft.
@@ -51,7 +51,7 @@ Build to this floor without announcing it. The design detector (the project hook
 
 ## Registers
 
-**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression: stop the scroll, earn the click, convert. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
+**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression, in the form the surface demands. A product or service page stops the scroll, earns the click, converts. A cultural surface (an album, a portfolio, a publication, a body of work) IS the work: the artifact leads, the interface recedes, and conversion grammar (benefit copy, feature sections, a sales arc) is a category error there; the visitor should meet the work itself in the first viewport, at every screen size. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
 
 **Product** (design SERVES the product: app UI, dashboards, admin, tools). A person getting something done: density, scanability, and consistency outrank expressiveness. Product surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the brand reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. Read `reference/product.md` for extended depth on substantial product work.
 

.github/skills/impeccable/SKILL.md

@@ -1,7 +1,7 @@
 ---
 name: impeccable
 description: Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.
-version: 4.0.0-alpha.6
+version: 4.0.0-alpha.7
 user-invocable: true
 argument-hint: "[craft|shape · audit|critique · animate|bolder|colorize|delight|layout|overdrive|quieter|typeset · adapt|clarify|distill · harden|onboard|optimize|polish · init|document|extract|live] [target]"
 license: Apache 2.0
@@ -52,7 +52,7 @@ Build to this floor without announcing it. The design detector (the project hook
 
 ## Registers
 
-**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression: stop the scroll, earn the click, convert. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
+**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression, in the form the surface demands. A product or service page stops the scroll, earns the click, converts. A cultural surface (an album, a portfolio, a publication, a body of work) IS the work: the artifact leads, the interface recedes, and conversion grammar (benefit copy, feature sections, a sales arc) is a category error there; the visitor should meet the work itself in the first viewport, at every screen size. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
 
 **Product** (design SERVES the product: app UI, dashboards, admin, tools). A person getting something done: density, scanability, and consistency outrank expressiveness. Product surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the brand reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. Read `reference/product.md` for extended depth on substantial product work.
 

.kiro/skills/impeccable/SKILL.md

@@ -1,7 +1,7 @@
 ---
 name: impeccable
 description: Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.
-version: 4.0.0-alpha.6
+version: 4.0.0-alpha.7
 license: Apache 2.0
 ---
 
@@ -50,7 +50,7 @@ Build to this floor without announcing it. The design detector (the project hook
 
 ## Registers
 
-**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression: stop the scroll, earn the click, convert. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
+**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression, in the form the surface demands. A product or service page stops the scroll, earns the click, converts. A cultural surface (an album, a portfolio, a publication, a body of work) IS the work: the artifact leads, the interface recedes, and conversion grammar (benefit copy, feature sections, a sales arc) is a category error there; the visitor should meet the work itself in the first viewport, at every screen size. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
 
 **Product** (design SERVES the product: app UI, dashboards, admin, tools). A person getting something done: density, scanability, and consistency outrank expressiveness. Product surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the brand reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. Read `reference/product.md` for extended depth on substantial product work.
 

.opencode/skills/impeccable/SKILL.md

@@ -1,7 +1,7 @@
 ---
 name: impeccable
 description: Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.
-version: 4.0.0-alpha.6
+version: 4.0.0-alpha.7
 user-invocable: true
 argument-hint: "[craft|shape · audit|critique · animate|bolder|colorize|delight|layout|overdrive|quieter|typeset · adapt|clarify|distill · harden|onboard|optimize|polish · init|document|extract|live] [target]"
 license: Apache 2.0
@@ -55,7 +55,7 @@ Build to this floor without announcing it. The design detector (the project hook
 
 ## Registers
 
-**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression: stop the scroll, earn the click, convert. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
+**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression, in the form the surface demands. A product or service page stops the scroll, earns the click, converts. A cultural surface (an album, a portfolio, a publication, a body of work) IS the work: the artifact leads, the interface recedes, and conversion grammar (benefit copy, feature sections, a sales arc) is a category error there; the visitor should meet the work itself in the first viewport, at every screen size. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
 
 **Product** (design SERVES the product: app UI, dashboards, admin, tools). A person getting something done: density, scanability, and consistency outrank expressiveness. Product surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the brand reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. Read `reference/product.md` for extended depth on substantial product work.
 

.pi/skills/impeccable/SKILL.md

@@ -1,7 +1,7 @@
 ---
 name: impeccable
 description: Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.
-version: 4.0.0-alpha.6
+version: 4.0.0-alpha.7
 license: Apache 2.0
 allowed-tools:
   - Bash(npx impeccable *)
@@ -53,7 +53,7 @@ Build to this floor without announcing it. The design detector (the project hook
 
 ## Registers
 
-**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression: stop the scroll, earn the click, convert. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
+**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression, in the form the surface demands. A product or service page stops the scroll, earns the click, converts. A cultural surface (an album, a portfolio, a publication, a body of work) IS the work: the artifact leads, the interface recedes, and conversion grammar (benefit copy, feature sections, a sales arc) is a category error there; the visitor should meet the work itself in the first viewport, at every screen size. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
 
 **Product** (design SERVES the product: app UI, dashboards, admin, tools). A person getting something done: density, scanability, and consistency outrank expressiveness. Product surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the brand reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. Read `reference/product.md` for extended depth on substantial product work.
 

.qoder/skills/impeccable/SKILL.md

@@ -1,7 +1,7 @@
 ---
 name: impeccable
 description: Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.
-version: 4.0.0-alpha.6
+version: 4.0.0-alpha.7
 user-invocable: true
 argument-hint: "[craft|shape · audit|critique · animate|bolder|colorize|delight|layout|overdrive|quieter|typeset · adapt|clarify|distill · harden|onboard|optimize|polish · init|document|extract|live] [target]"
 license: Apache 2.0
@@ -55,7 +55,7 @@ Build to this floor without announcing it. The design detector (the project hook
 
 ## Registers
 
-**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression: stop the scroll, earn the click, convert. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
+**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression, in the form the surface demands. A product or service page stops the scroll, earns the click, converts. A cultural surface (an album, a portfolio, a publication, a body of work) IS the work: the artifact leads, the interface recedes, and conversion grammar (benefit copy, feature sections, a sales arc) is a category error there; the visitor should meet the work itself in the first viewport, at every screen size. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
 
 **Product** (design SERVES the product: app UI, dashboards, admin, tools). A person getting something done: density, scanability, and consistency outrank expressiveness. Product surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the brand reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. Read `reference/product.md` for extended depth on substantial product work.
 

.rovodev/skills/impeccable/SKILL.md

@@ -1,7 +1,7 @@
 ---
 name: impeccable
 description: Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.
-version: 4.0.0-alpha.6
+version: 4.0.0-alpha.7
 user-invocable: true
 argument-hint: "[craft|shape · audit|critique · animate|bolder|colorize|delight|layout|overdrive|quieter|typeset · adapt|clarify|distill · harden|onboard|optimize|polish · init|document|extract|live] [target]"
 license: Apache 2.0
@@ -55,7 +55,7 @@ Build to this floor without announcing it. The design detector (the project hook
 
 ## Registers
 
-**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression: stop the scroll, earn the click, convert. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
+**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression, in the form the surface demands. A product or service page stops the scroll, earns the click, converts. A cultural surface (an album, a portfolio, a publication, a body of work) IS the work: the artifact leads, the interface recedes, and conversion grammar (benefit copy, feature sections, a sales arc) is a category error there; the visitor should meet the work itself in the first viewport, at every screen size. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
 
 **Product** (design SERVES the product: app UI, dashboards, admin, tools). A person getting something done: density, scanability, and consistency outrank expressiveness. Product surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the brand reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. Read `reference/product.md` for extended depth on substantial product work.
 

.trae-cn/skills/impeccable/SKILL.md

@@ -1,7 +1,7 @@
 ---
 name: impeccable
 description: Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.
-version: 4.0.0-alpha.6
+version: 4.0.0-alpha.7
 user-invocable: true
 argument-hint: "[craft|shape · audit|critique · animate|bolder|colorize|delight|layout|overdrive|quieter|typeset · adapt|clarify|distill · harden|onboard|optimize|polish · init|document|extract|live] [target]"
 license: Apache 2.0
@@ -52,7 +52,7 @@ Build to this floor without announcing it. The design detector (the project hook
 
 ## Registers
 
-**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression: stop the scroll, earn the click, convert. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
+**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression, in the form the surface demands. A product or service page stops the scroll, earns the click, converts. A cultural surface (an album, a portfolio, a publication, a body of work) IS the work: the artifact leads, the interface recedes, and conversion grammar (benefit copy, feature sections, a sales arc) is a category error there; the visitor should meet the work itself in the first viewport, at every screen size. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
 
 **Product** (design SERVES the product: app UI, dashboards, admin, tools). A person getting something done: density, scanability, and consistency outrank expressiveness. Product surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the brand reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. Read `reference/product.md` for extended depth on substantial product work.
 

.trae/skills/impeccable/SKILL.md

@@ -1,7 +1,7 @@
 ---
 name: impeccable
 description: Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.
-version: 4.0.0-alpha.6
+version: 4.0.0-alpha.7
 user-invocable: true
 argument-hint: "[craft|shape · audit|critique · animate|bolder|colorize|delight|layout|overdrive|quieter|typeset · adapt|clarify|distill · harden|onboard|optimize|polish · init|document|extract|live] [target]"
 license: Apache 2.0
@@ -52,7 +52,7 @@ Build to this floor without announcing it. The design detector (the project hook
 
 ## Registers
 
-**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression: stop the scroll, earn the click, convert. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
+**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression, in the form the surface demands. A product or service page stops the scroll, earns the click, converts. A cultural surface (an album, a portfolio, a publication, a body of work) IS the work: the artifact leads, the interface recedes, and conversion grammar (benefit copy, feature sections, a sales arc) is a category error there; the visitor should meet the work itself in the first viewport, at every screen size. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
 
 **Product** (design SERVES the product: app UI, dashboards, admin, tools). A person getting something done: density, scanability, and consistency outrank expressiveness. Product surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the brand reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. Read `reference/product.md` for extended depth on substantial product work.
 

plugin/.claude-plugin/plugin.json

@@ -1,7 +1,7 @@
 {
   "name": "impeccable",
   "description": "Design fluency for frontend development. 1 skill with 23 commands (/impeccable polish, /impeccable audit, /impeccable critique, etc.) and curated anti-pattern detection.",
-  "version": "4.0.0-alpha.6",
+  "version": "4.0.0-alpha.7",
   "author": {
     "name": "Paul Bakaus",
     "email": "paul@paulbakaus.com"

plugin/skills/impeccable/SKILL.md

@@ -1,7 +1,7 @@
 ---
 name: impeccable
 description: Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.
-version: 4.0.0-alpha.6
+version: 4.0.0-alpha.7
 user-invocable: true
 argument-hint: "[craft|shape · audit|critique · animate|bolder|colorize|delight|layout|overdrive|quieter|typeset · adapt|clarify|distill · harden|onboard|optimize|polish · init|document|extract|live] [target]"
 license: Apache 2.0
@@ -55,7 +55,7 @@ Build to this floor without announcing it. The design detector (the project hook
 
 ## Registers
 
-**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression: stop the scroll, earn the click, convert. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
+**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression, in the form the surface demands. A product or service page stops the scroll, earns the click, converts. A cultural surface (an album, a portfolio, a publication, a body of work) IS the work: the artifact leads, the interface recedes, and conversion grammar (benefit copy, feature sections, a sales arc) is a category error there; the visitor should meet the work itself in the first viewport, at every screen size. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
 
 **Product** (design SERVES the product: app UI, dashboards, admin, tools). A person getting something done: density, scanability, and consistency outrank expressiveness. Product surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the brand reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. Read `reference/product.md` for extended depth on substantial product work.
 

skill/SKILL.src.md

@@ -66,7 +66,7 @@ Calibration for this provider:
 
 ## Registers
 
-**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression: stop the scroll, earn the click, convert. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work. <!-- rule:brand-register-core -->
+**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression, in the form the surface demands. A product or service page stops the scroll, earns the click, converts. A cultural surface (an album, a portfolio, a publication, a body of work) IS the work: the artifact leads, the interface recedes, and conversion grammar (benefit copy, feature sections, a sales arc) is a category error there; the visitor should meet the work itself in the first viewport, at every screen size. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work. <!-- rule:brand-register-core -->
 
 **Product** (design SERVES the product: app UI, dashboards, admin, tools). A person getting something done: density, scanability, and consistency outrank expressiveness. Product surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the brand reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. Read `reference/product.md` for extended depth on substantial product work. <!-- rule:product-register-core -->