skills/pbakaus_impeccable
1
0
Fork 0
mirror of https://github.com/pbakaus/impeccable.git synced 2026-09-18 09:06:53 +03:00
Code Issues Packages Projects Releases Wiki Activity

skill v4.0.0-alpha.7: cultural surfaces are the work, not a funnel

Browse Source 
Paul's Opus gallery observation: every impeccable 05-experimental-album
generation reads decidedly SaaS while frontend-design's open with the
art itself, especially at narrow viewports. Cause: the brand register
prescribed stop-the-scroll/earn-the-click/convert for ALL brand
surfaces. Split the register's deliverable by surface: product/service
pages convert; cultural surfaces (album, portfolio, publication, body
of work) lead with the artifact, recede the interface, and treat
conversion grammar as a category error — the visitor meets the work in
the first viewport at every screen size.

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
This commit is contained in:
Paul Bakaus
2026-07-11 17:00:54 -07:00
co-authored by Claude Fable 5
parent 02f760fbad
commit 2e71facb59
17 changed files with 30 additions and 30 deletions
Download Patch File Download Diff File Expand all files Collapse all files
skill/SKILL.src.md
+1 -1
View File
@@ -66,7 +66,7 @@ Calibration for this provider:
## Registers
**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression: stop the scroll, earn the click, convert. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work. <!-- rule:brand-register-core -->
**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression, in the form the surface demands. A product or service page stops the scroll, earns the click, converts. A cultural surface (an album, a portfolio, a publication, a body of work) IS the work: the artifact leads, the interface recedes, and conversion grammar (benefit copy, feature sections, a sales arc) is a category error there; the visitor should meet the work itself in the first viewport, at every screen size. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work. <!-- rule:brand-register-core -->
**Product** (design SERVES the product: app UI, dashboards, admin, tools). A person getting something done: density, scanability, and consistency outrank expressiveness. Product surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the brand reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. Read `reference/product.md` for extended depth on substantial product work. <!-- rule:product-register-core -->