skill v4.0.0-alpha.8: four visitor modes replace the brand/product bifurcation

Field report: impeccable SaaS-ified a developer docs page; the Opus
galleries showed the same on an album page. Root cause: two registers
force every surface into persuade-or-operate grammar. The register
section now names the visitor's mode first (Persuade / Operate / Read /
Experience) with mode-borrowing called out as the canonical failure,
and PRODUCT.md's register field maps as family (brand = Persuade +
Experience, product = Operate + Read) for compatibility. Read mode:
comprehension deliverable, navigable structure, chrome out of the way.
Experience mode: the artifact leads at every screen size.

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>

plugin/.claude-plugin/plugin.json

@@ -1,7 +1,7 @@
 {
   "name": "impeccable",
   "description": "Design fluency for frontend development. 1 skill with 23 commands (/impeccable polish, /impeccable audit, /impeccable critique, etc.) and curated anti-pattern detection.",
-  "version": "4.0.0-alpha.7",
+  "version": "4.0.0-alpha.8",
   "author": {
     "name": "Paul Bakaus",
     "email": "paul@paulbakaus.com"

plugin/skills/impeccable/SKILL.md

@@ -1,7 +1,7 @@
 ---
 name: impeccable
 description: Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.
-version: 4.0.0-alpha.7
+version: 4.0.0-alpha.8
 user-invocable: true
 argument-hint: "[craft|shape · audit|critique · animate|bolder|colorize|delight|layout|overdrive|quieter|typeset · adapt|clarify|distill · harden|onboard|optimize|polish · init|document|extract|live] [target]"
 license: Apache 2.0
@@ -37,7 +37,7 @@ Approach every design task as the design lead at a small studio known for giving
 
 **Prove, don't claim.** A page earns belief by showing the product doing its job: the interface at work, the mechanism dramatized, numbers and specifics a competitor couldn't copy-paste. A reader should understand what it does by looking, before reading a word. Sections that restate the hero's claim in different words add length, not substance.
 
-**Commit.** Pick a color strategy before picking colors: Restrained (neutrals + one accent, the product-register default) / Committed (one saturated color carries 30-60% of the surface) / Full palette (3-4 named roles) / Drenched (the surface IS the color). Brand surfaces have permission for the bolder strategies; take them when the brief allows. Dark vs. light is never a default: write one sentence of physical scene (who uses this, where, under what light, in what mood) and let it force the answer. The warm cream near-white body background is the saturated AI default; where the axis is free, pick a background that is a choice.
+**Commit.** Pick a color strategy before picking colors: Restrained (neutrals + one accent; the default when the visitor came to operate or read) / Committed (one saturated color carries 30-60% of the surface) / Full palette (3-4 named roles) / Drenched (the surface IS the color). Persuade and Experience surfaces have permission for the bolder strategies; take them when the brief allows. Dark vs. light is never a default: write one sentence of physical scene (who uses this, where, under what light, in what mood) and let it force the answer. The warm cream near-white body background is the saturated AI default; where the axis is free, pick a background that is a choice.
 
 **Calibration.** AI-generated interfaces cluster around a few looks regardless of subject: warm cream + high-contrast serif + terracotta accent; near-black + one neon accent (acid green, cyan) + glowing edges; broadsheet-editorial hairlines + italic display serif + small tracked mono labels. All are legitimate when the brief calls for them; the brief always wins. Where the brief leaves the aesthetic free, landing in one of them means your self-check failed. Same one tier deeper: if someone could guess your aesthetic from the category alone, or from category-plus-avoidance, rework until neither answer is obvious.
 
@@ -55,9 +55,15 @@ Build to this floor without announcing it. The design detector (the project hook
 
 ## Registers
 
-**Brand** (design IS the product: landing pages, marketing, campaigns, portfolios). The deliverable is the impression, in the form the surface demands. A product or service page stops the scroll, earns the click, converts. A cultural surface (an album, a portfolio, a publication, a body of work) IS the work: the artifact leads, the interface recedes, and conversion grammar (benefit copy, feature sections, a sales arc) is a category error there; the visitor should meet the work itself in the first viewport, at every screen size. Brand spans every genre (tech, luxury, consumer, culture); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans. Read `reference/brand.md` for extended depth on substantial brand work.
+Name the visitor's mode before designing; the page's grammar follows from it, and most ruined pages are one mode wearing another mode's grammar. The brief and the surface decide the mode. PRODUCT.md's `register` field names the family (`brand` covers Persuade and Experience; `product` covers Operate and Read), and `reference/brand.md` / `reference/product.md` carry extended depth for the two families.
 
-**Product** (design SERVES the product: app UI, dashboards, admin, tools). A person getting something done: density, scanability, and consistency outrank expressiveness. Product surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the brand reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. Read `reference/product.md` for extended depth on substantial product work.
+**Persuade** (landing pages, marketing, campaigns; design IS the product). The deliverable is an impression that stops the scroll, earns the click, converts. Spans every genre (tech, luxury, consumer); don't collapse them into one look. Imagery-implying briefs (food, travel, place, product, fashion) must ship real, verified imagery, searched for the brand's physical object rather than the category; a colored rectangle where a photo belongs reads as incomplete, and one decisive photo beats five mediocre ones. Choose faces like objects from the brand's world; these training-data defaults mean you stopped looking: Fraunces, Playfair Display, Cormorant, Lora, Crimson, Newsreader, Syne, Space Grotesk, Space Mono, IBM Plex, Inter-as-display, DM Sans, DM Serif, Outfit, Plus Jakarta Sans, Instrument Sans.
+
+**Operate** (app UI, dashboards, admin, tools; design SERVES the task). A person getting something done: density, scanability, and consistency outrank expressiveness. These surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the Persuade reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent.
+
+**Read** (documentation, guides, editorial, long-form). The deliverable is comprehension: typographic rigor, a navigable structure the reader can hold in their head, hierarchy built for scanning, chrome that stays out of the way. Density follows the reader's task, not atmosphere, and nothing stands between the reader and the answer. The brand lives in type, spacing, and small accents.
+
+**Experience** (an album, a portfolio, a publication, a body of work). The page IS the work: the artifact leads, the interface recedes, and the visitor meets the work itself in the first viewport at every screen size. Boldness here means trusting the work.
 
 ## Commands