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persuade: scope the imagery MUST to new surfaces; existing systems decide their own vocabulary

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x02 a14 rerun: 3/3 samples still imported photos — the unscoped MUST in
the Persuade mode block overrode the existing-worlds principle. Scoping
keeps the greenfield ablation win, frees iteration asks.

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
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Paul Bakaus
2026-07-12 21:09:58 -07:00
co-authored by Claude Fable 5
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@@ -56,7 +56,7 @@ Calibration for this provider:
Name the visitor's mode before designing; the page's grammar follows from it, and most ruined pages are one mode wearing another mode's grammar. **The mode belongs to the surface, not the subject**: a landing page for a dense technical tool is still Persuade, with Persuade's full permission to be striking; a docs page for a fashion house is still Read. Deciding a page can be plain because its subject is workmanlike is the same category error in reverse. The brief and the surface decide the mode; PRODUCT.md's `register` field survives only as a family hint (`brand` covers Persuade and Experience, `product` covers Operate and Read). Depth beyond the paragraphs below: [reference/new-work.md](reference/new-work.md) when inventing identity, [reference/operate.md](reference/operate.md) for substantial Operate and Read work. <!-- rule:skill-visitor-mode -->
**Persuade** (landing pages, marketing, campaigns; design IS the product). The deliverable is an impression that stops the scroll, earns the click, converts. Spans every genre (tech, luxury, consumer); don't collapse them into one look. Briefs that imply imagery must ship real, verified imagery; a colored rectangle where a photo belongs reads as incomplete. New Persuade surfaces take their typeface procedure and reject list from [reference/new-work.md](reference/new-work.md). <!-- rule:brand-register-core -->
**Persuade** (landing pages, marketing, campaigns; design IS the product). The deliverable is an impression that stops the scroll, earns the click, converts. Spans every genre (tech, luxury, consumer); don't collapse them into one look. On new surfaces, briefs that imply imagery must ship real, verified imagery; a colored rectangle where a photo belongs reads as incomplete. On existing surfaces, the committed system decides whether imagery is part of its vocabulary. New Persuade surfaces take their typeface procedure and reject list from [reference/new-work.md](reference/new-work.md). <!-- rule:brand-register-core -->
**Operate** (app UI, dashboards, admin, tools; design SERVES the task). A person getting something done: density, scanability, and consistency outrank expressiveness. These surfaces earn trust by feeling native to their platform: system font stacks and workhorse UI faces are legitimate and often correct here (the Persuade reject list does not apply). The brand lives in the details: focus states, empty states, microcopy, one owned accent. The usage scene is part of the spec: an interface read outdoors, in motion, or at a glance must survive its real ambient light, and the theme follows the scene, not the category's habit. <!-- rule:product-register-core -->